Founded in 2015, SOUND AFRICA is a podcast that aims to capture some of the dizzying complexity of South Africa and the continent.
It is the brainchild of a group of dedicated journalists who saw a need for innovative, informed, and in-depth coverage of the world’s second most populous continent, told in ways that are creative and accessible, and through a rapidly expanding new medium.
Podcasting is a new frontier in journalism, and as more and more people are connected to the internet across Africa there is growing potential for podcasts to transform the media landscape.
Huge gaps are waiting to be filled in the way Africa’s stories are told across the continent and abroad, and Sound Africa is playing its part in filling these gaps. We’re a homegrown media organisation producing original content that is able to upend the weary old clichés we’ve become accustomed to in the coverage of Africa. We seek out the untold and obscure, go beyond surface-level coverage of big events, and shed light on matters of public interest without losing sight of the human interest. In doing so we aim to amplify African voices through the power of digital audio and the internet.
Podcasting enables us to do a lot with a little, to tell powerful and compelling stories that reach international audiences. We’re at the forefront of the podcast medium in South Africa, and we aim to foster a greater appreciation for podcasts. Which is why we not only produce high quality content but are also the creators of South Africa’s first Radio Cinema.
We’ve also begun a training programme for storytellers and aspiring journalists, which we plan to expand through regular training workshops.Meanwhile our network of contributors and media partners continues to spread.
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